Advertising Options

60 Ways to Advertise Your Business

Cinema

1. Pre-movie Advertisements

If you have a very large budget then why not consider putting your business before a big movie screening to get maximum exposure?

2. Product Placement in-movie

[wpex more="Read more" less="Read less"]If you have a very large budget 6 or 7 figures, then why not consider putting your business before a big movie screening to get maximum exposure?[/wpex]

If you have a very large budget 6 or 7 figures, then why not consider putting your business before a big movie screening to get maximum exposure?

TV

3. 15/30 second Television Advertisements
4. Infomercials

An infomercial is a form of television commercial, which generally includes a phone number or website. Most often used as a form of direct response television (DRTV), long-form infomercials are typically 28:30 or 58:30 minutes in length.[1][2][3] Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off. By 2009, most infomercial spending in the U.S. occurs during the early morning, daytime and evening hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion

5. TV Programme Sponsorship
Broadcast sponsorship is a highly effective method for clients to communicate their message by association and alliance to a specific programme or collection of programmes. Brands benefit from the perceived values that the programme delivers and can inherit these through a successful partnership. More than anything though, good sponsorship can provide effective cut-through and targeted communication to specific viewing audiences.

6. Television Interviews

Newspaper

7. Regional Community Newspaper – freely distributed
8. Regional Daily Newspaper
9. National Daily Newspaper

Radio

10. 15/30 second Radio Advertisements
11. Radio Interviews

Outdoor

12. Billboards
13. Video Billboard
14. Bus shelters
15. Bus backs
16. Truck sides
17. Car signage
18. Outdoor signage on your building
19. Posters around town
20. Free standing displays in shopping malls

Mail

21. Addressed Mail
22. Un-addressed PO Box Mail Drop – Flyers/Postcards
23 Un-addressed Residential Mail Drop – Flyers/Postcards

Direct Marketing

24. Cold calling (in person, unannounced)
25. Telemarketing

Online

26. Text Ads (eg Google Adwords)
27. Display advertising (banner, skyscraper, video, applications/software eg msn messenger)
28. Organic Search Engine Optimisation
29. Email Marketing / Newsletters
30. SPAM
31. Online Directories (eg YellowPages online, NZS.com, Finda.co.nz)
32. White papers / e-books
33. Blogging
34. Social Networking sites (eg Facebook, Twitter)
35. Contribute to Special interest forums (eg Google Groups, Trademe.co.nz)

Magazines

36. Gossip style Magazines (eg Woman’s Day)
37. Industry Specific Magazines (eg Needles and Pins weekly)

Printed Directories

37. YellowPages
38. Telecom Local Directory

Website

39. Your website
40. Campaign specific mini-websites

Sponsorship

41. At Sports venues (paint the field, billboards, signage around the field)
42. Sponsor Charities

Branded Objects

43. Branded Pens, Coffee cups, T-shirts, bags, clocks etc

Public Demonstrations

44. Set up in shopping malls (or in the supermarket)

Guerrilla Advertising / Alternative Advertising / Stealth Marketing

45. PR stunts
46. Word of mouth
47. Viral (video, email, postcards, CD’s)
48. Legal graphitti
49. Chalk on the sidewalk
50. Logos in the snow/sand
51. Flyers under car windscreens
52. Video projection onto side of building
53. Night-time shop window video or laser light show
54. Sponsored humans

SMS text messaging

55. SMS text messaging

Public Relations

56. Distribute press releases (for print & online publication)
57. Or Contact Journalists/Reporters directly with something newsworthy

Tradeshows & Expos

58. Exhibiting at Tradeshows and Expos

Seminars

59. Seminars

Models

60. Using models for promotional purpose

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